Types of Digital Marketing: let’s just be honest if you’re still tossing money at billboards and stuffing flyers under windshields, you might as well be sending smoke signals. Seriously, everyone’s eyeballs are glued to screens now. If you’re not popping up in their feeds or showing up when they Google stuff, you’re invisible. Digital marketing’s the only game in town, and if you’re not playing? Well, hope you like obscurity.
So, what’s in this digital circus? Strap in, here’s the crash course on the big digital marketing moves and why you should give a damn.
- Search Engine Optimization (SEO) SEO is like the modern-day treasure hunt, except instead of gold doubloons, you’re after clicks. It’s not wizardry, it’s just a bunch of behind the scenes tweaks using the right keywords, fixing your site so it doesn’t feel like it’s running on dial up, and convincing other websites to vouch for you. Takes a while, sure, but when you finally land on page one? It’s like hitting the jackpot free traffic for days.
- Content Marketing Forget yelling “BUY ME!” into the void. Content marketing’s about being the cool, helpful friend. Write blogs, make infographics, drop how to videos whatever gets people to stick around. If your stuff doesn’t suck, folks will trust you. Google will notice too. It’s way better than spamming ads everywhere, trust me. kga
- Social Media Marketing Let’s not kid ourselves you’re doom scrolling Instagram while pretending to work. So is everyone else. Social’s where you build your brand’s personality, toss out memes, start conversations, or just try to not be a snooze fest. Maybe you’ll go viral, maybe you’ll just get roasted in the comments. Either way, gotta be where the people are.
- Pay-Per-Click (PPC) This one’s pure adrenaline. You pay every time someone clicks your ad Google, Facebook, whatever. It’s fast, but your money can vanish quicker than you can say “budget overrun.” Great for quick wins, but don’t get carried away or you’ll be crying into your empty wallet.
- Email Marketing Yeah, it’s ancient, but email still slaps if you do it right. Grab addresses (without being a creep), send stuff people actually wanna read, and boom they stick around. Newsletters, discounts, whatever. Just don’t turn into a spam bot or you’ll end up in the digital trash can.
- Affiliate Marketing Let someone else hustle for you. You offer a cut to anyone who brings you buyers. Bloggers, influencers, even that random guy on YouTube reviewing gadgets in his garage. As long as you’re cool with splitting the pie, it’s a win win.
- Influencer Marketing Speaking of influencers yeah, pay someone with a crowd to shout about your stuff. It works if you pick the right person. Fashion, fitness, gaming, beauty these people print money. Just, you know, check their followers aren’t bots from who knows where.
- Video Marketing Let’s be real, attention spans are toast. Video is where it’s at. Demos, jokes, tutorials whatever, just keep it short and punchy. YouTube, TikTok, Reels, whatever people are watching on loop. People want to watch, not read. Give ‘em what they want.
- Mobile Marketing If your marketing isn’t mobile friendly, you’re basically ghosting your audience. Everyone’s glued to their phone: text blasts, mobile ads, app deals, even weird geo targeted coupons when they walk past your store. If your emails look like garbage on a phone, congrats you’re deleted.
Conclusion
There’s no “magic combo.” Mix it up. Maybe you’re all about TikTok dances, maybe you write a killer newsletter, maybe you just want to show up on Google. Don’t just sit there go where your crowd is, keep trying new stuff, and don’t blink, or the digital world will leave you in the dust. Snooze = lose.
